11/21/06

Crowdcasting for new ideas

DaimlerChrysler, Hilton and American Express are aiming to get a competitive edge, by involving some 3000 MBA students to come up with fresh ideas to break out of their strategic gridlock.


This ‘crowdcasting’ is an opportunity for business students to tackle real world business complexities and at the same time monolithic American corporate also gets an infusion of fresh ideas from these eager minds.


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