The article points out how major corporates in the U.K. were using blogs to position themselves as a more human, more approachable entities and in turn this very human face is acting as a great recruiting tool for them.
But to me the highlight of the article was the Ten tips for Corporate Bloggers by the online marketing and communications consultant Debbie Weil, author of The Corporate Blogging Book
For me, a person who has taken to blogging seriously only recently, the tips epitomized how one should go about blogging for business... Here are her ten tips.
Debbie Weil's Top 10 Tips for Corporate Bloggers
1. Choose the right topic
2. Find your voice
3. Invite a conversation
4. Package what you write (10 tips, five rules, seven ways)
5. Always, always link
6. Write for web readers
7. Write for Google searchers
8. Publish consistently
9. Take risks
10. Have fun
It makes blogging sound like an exact science.
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