Jun 8, 2006


“Effective communication is an essential component of organizational success whether it is at the interpersonal, intergroup, intragroup, organizational, or external levels.”

Effective communication is essential for gaining the trust of your employees, your customers and your vendors and is one of the biggest factors in successful leadership.

When you communicate effectively, you  builds trust. To build trust you should make sure that your word matches your deed, i.e., you only say what you are going to do.

By failing to communicate effectively, not only do you fail to build trust, but you also fail to motivate your employees, which in turn adversely effects your organisation. Some of the effects are:

  • Increased employee turnover and absenteeism.
  • Higher product defect rates and dissatisfied customers from poor service.
  • Lack of focus on business objectives and stifled innovation.

  Effectively communicate the company’s overall strategy and help your employees to understand how they contribute to the organisations key business objective.

Effectively share information with your employees on both their and their company’s performance.

By doing this consistently, a leader wins an organisations trust and confidence and also charts a way for the company’s sustained success.