This War is getting worse
The recruitment crisis is upon us. Doubters, here are the facts.
50 % of the hiring managers surveyed feel that jobs have to be sold to candidates.
Another worrying factor is that the gap between what a candidate expects and what employers presume is their USP is widening.
For example, candidates want to work for an organisation they could be proud of and cite poor or insufficient compensation as reasons for quitting a job.
However most hiring managers fail to acknowledge both these reasons as real issues and tend to blame external factors for attrition.
This head in the mud attitude and reluctance to face facts is making the war for talent worse.
The way out is by “incorporating marketing elements, such as branding, sales and retention tactics, into recruitment campaigns, employers increased the likelihood of reaching and connecting with their target market.”