4/6/06

Why is personal branding necessary today?

“For most branding campaigns, the first step is visibility. If you're General Motors, that usually means a full flight of TV and print ads designed to get billions of "impressions" of your brand in front of the consuming public. If you're brand You, you've got the same need for visibility.” Tom Peters


The booming Indian economy is throwing up lot of opportunities for executives to look at new options. The captains of Indian Industry are being wooed and feted as never before.

But how do you, an executive, working in the traditional industry, get career opportunities to come your way?

This is where personal branding comes into play. It’s nothing other than creating and developing a perception among your peers, within your industry, amongst your clients and your vendors that you are numero uno in your field of expertise.

This will in turn create what is known as the pull factor or an aura of competency. People will understand and acknowledge your skills by turning to you or referring others to you for solutions. You should capitalize this by being generous with your time, knowledge and expertise.

To make your personal branding effective, it should have integrity. Your action, deeds and words should have consistency, both in private and public life. To put it crudely, if you’re projecting honesty, it will reflect badly if you are found fudging your travel expense report. As in Cricket, there should be consistency in whatever you say and do.

How does this translate into career opportunities?

If your personal branding campaign is successful, it will create a top of the mind recall. Let’s say if your competitor is looking for some one to expand their business, whom do you think they will turn to?