Companies seeking to fill an important position through advertising should craft a very creative and effective job description in their advertisement.
An advertisement with detailed job description and clear and concise copy will certainly attract the better candidates.
Look at it this way, it’s an opportunity to make a great first impression on candidates and the effect of which will certainly last all through the selection process.
What is the advantage of such job advertisements?
The advertisement gives the candidate a wonderful opportunity to learn about the culture and the about the management of the company.
It also educates the passive candidates and encourages them to apply as it opens their eyes to better opportunities.
And a detailed job description comforts them that their skills are wanted and also assures them that their experience and skill sets are still desirable to other organizations.